Presenter

Dan Rutz, global public health educator and advocate

Moderator

Endsley Real, REAL Committee

Description

Sometimes opponents to change base their objections on misinformation, either as a deliberate strategy or through lack of understanding. Either way, the regulator’s efforts are made more difficult. Jurisdictions often struggle unsuccessfully in their attempts to address misinformation. This session will provide tips for effective communication and practical steps for managing or combatting misinformation. Examples from jurisdictions will be used to explore and illustrate communication options.

Learning Objectives

After completing this session, participants should be able to:

1. Distinguish between deliberate misinformation and misunderstanding.
2. List options available to a board for proactive communication.
3. Develop a strategic plan for the resolution of conflicts.

Presentation

Download the presentation

References

ASWB Mission Statement
https://aswb.org

Debiasing the Curse of Knowledge in Audit Judgment; The accounting Review 70 (2) 249-273
JSTOR 248305

Outbreak Communication Guidelines, World Health Organization WHO/CDS/2005
https://apps.who.int/iris/bitstream/handle/10665/69369/WHO_CDS_2005_28_eng.pdf?sequence=1

CDC Crisis Emergency Risk Communication Webinar
https://emergency.cdc.gov/cerc/resources/pdf/cerc_wallet-card_english.pdf